Twitter is an effective marketing tool for both small and large business. Whether you are marketing to your local community, or hoping to make connections worldwide, Twitter is an effective platform to help you reach your target audience.

Many brands appear to be including Twitter in their arsenal of social media sites, but many remain struggling with how to use it correctly. Mastering your business marketing on Twitter in 2017 should be a priority in your online marketing approach.

15 Tips To Master Your Twitter Marketing 

Develop a Twitter Marketing Plan – A strategic plan will help you act consistently and stay focused on your goals.

Turn Your Notifications On – If you want to be part of the conversation, then you need to know who is talking to you or about you. Your notifications let you know who has followed, mentioned your account, re-tweeted you and commented on your tweets. This is a must if you are hoping to build an engaging network.

Be Consistent – With the number of Tweets you plan on sharing in a day. Don’t share them all at once. Spread them throughout the day and rely on your analytics to evaluate and make necessary changes.

Follow People Back – There has been a lot of discussion about who you should follow back. I follow back everyone that isn’t selling followers and who has clothes on. I can always unfollow inappropriate accounts later. Try to keep your Followers and Following  balanced. This strategy encourages more people to follow your account because they believe you will follow back.

Increase Your Followers Weekly – Following twenty-five to thirty new accounts per week is a do-able number. To find new followers you simply go to active Twitter accounts and check out who is following  them. This way you are more likely to find accounts that haven’t been abandoned. Yes, it is important to look for accounts in your industry or perhaps city. However, this can often be time-consuming. If you do choose to use this approach, make sure the accounts you follow are active (at least 1-2 tweets in the last couple of days).

Use Hashtags – A tweet without a hashtag is like a hot dog without the bun. It just doesn’t cut it. Your tweets are much easier to find when you use hashtags. This visual provides some data that may convince you.

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  • Sep 27 2017
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